If you are someone who has heard the hype and has followed the trend around digital marketing, you have come to the right place.
We are in 2021, a year that, along with its predecessor 2021, has been the years of COVID-19.
We are still in the middle of COVID-19, and despite all the damage done to all the different professions, one line of work that has survived COVID-19 is Digital marketing.
In 2020 and 2021, digital marketing got more relevant than ever as we are stuck inside our houses relying on the Internet to make the right buying decisions.
I know you are already connecting the dots.
Let me back what I wrote above with some hard facts:
- First, 2020 was the year when internet usage increased drastically. For example, the mobile network provider EE reported a 45% increase in data usage for communication services and online browsing between February and May 2020.
- By June 2020, Facebook reported that 100 million more users had joined their network. (Source – Pilotfish)
And the push to the increased budgets in digital marketing has further increased the job demand in the digital marketing industry.
LinkedIn says the “Digital Marketing Specialist” role is among the top 10 most in-demand careers. (source: Search Engine Journal).
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